Does the year 2020 sound like a fantastical, futuristic setting for a sci-fi novel to you? Well, we may not have flying cars, but we do have something that would be equally mind-blowing to our low-tech ancestors: the internet. It’s an incredibly powerful tool and has completely revolutionized the way we socialize, shop, and do business. With so many shoppers interacting with their favorite brands online, if your business doesn’t have a website, you’re seriously missing out. Don’t get left in the dark ages: read these seven reasons your business needs a website, like yesterday.
Number 1: You Might Lose Customers Without One
As of 2019, Americans spent an average of almost 24 hours online per week, and up to 5 hours a day on their mobile devices. If you don’t have a website, you’re essentially losing face-time with potential customers and might turn them off from your brand completely. Many consumers expect companies they do business with to have a strong online presence, and that absolutely includes a website. Websites are so important today that many potential customers will view your business as less professional and won’t consider buying from you without one.
Number 2: Consumers Do Their Research
There’s been a growing movement in recent years of consumers who want to know more than ever about the companies they’re doing business with. Are their materials ethically sourced? Do they pay their employees a fair wage? Do they have good reviews? And so on. Therefore, it’s in your best interest to have as much factual, relevant information as possible about your business readily accessible online. If your business doesn’t have a website, consumers searching for the same services you offer are going to get them from someone else, someone they can easily research, instead.
Number 3: A Website Will Save You Time
Just as it provides answers to what kind of company you are, your website also provides answers to the most common customer questions without any additional effort needed from you. What are your hours of operations? Where are you located? How much do your services cost? Think of your website as your online business card, somewhere customers can quickly and easily find the basic information they need. This means you’ll have fewer calls and emails to the field, and can spend more of your valuable time focused on the day-to-day running of your business.
Number 4: It Can Make You Look Good – Literally
Your website shouldn’t just be informative, but visually appealing as well. A business website is a great place to showcase the quality of your products through professional photography. Beautiful product photography makes your website more engaging and can entice consumers to spend longer looking through what you have to offer. It also lends you credibility by showing customers exactly what they can expect.
Number 5: It’s the Best Way to Brag
Maybe you aren’t the type to toot your own horn, but a website is a great place to let your happy customers do it for you. Consumers will almost never purchase a product or service that doesn’t have any reviews. They want to know that people just like them are happy with what you’re offering. Displaying your best reviews and testimonials prominently on your website lets potential customers know that you have a good track record and that they can trust you to deliver what they’re looking for.
Number 6: It Encourages Customer Contact
Having your contact information listed on a website makes your business feel that much more accessible to potential customers. Nobody wants to do business with someone they have to struggle to get a hold of: they want a readily-available email address and phone number and links to your social media too if you have it. You can also integrate your website with Google Maps, so you’re easy to find in person as well as online.
Number 7: It’s Not That Hard or That Expensive Anymore
The internet has been around for a while now, and it’s never been more affordable or accessible to build a website. There are plenty of website builders available, such as Wix, Squarespace, and WordPress. You can choose from these, as well as many more, depending on your experience, comfort level, and price range. No matter what type of business you’re running or how technologically inept you think you are, there’s definitely an option out there that will suit your needs.
Or, if you really aren’t a DIY kind of person, there are plenty of companies out there that specialize in building business websites. If you go this route, you’ll benefit from professional advice and ongoing maintenance and support for your website one it’s up and running.
If those 7 reasons aren’t enough to convince you, know that this is far from an exhaustive list. A quick Google search of the question, “Does my business need a website?”, will give you plenty more information, but only one answer: yes. Yes, you do.