As a busy business owner, you know that calendars are crucial. Whether it’s your personal calendar keeping you on top of your doctor and dentist appointments, or your shared work calendar making sure everyone can make the meeting, calendars go a long way towards keeping you on track.
But, are you getting the most out of calendars as an advertising tool? Just as calendars can help you keep track of the day to day running of your business, they can help manage your business’ customer-facing online presence as well. Customers expect relevant, consistent content from leaders in the industry; you want to make sure they’re getting it from you. That’s where a social media calendar comes in.
A social media calendar is exactly what it sounds: a calendar meant to help you plan and schedule your company’s social media content. This is an excellent advertising tool, as it can help make sure your content creation doesn’t drop off when you’re busy – it’s all pre-planned! A good social media calendar can help you keep your business top of mind and your customers engaged.
Read on for more ways a social media calendar can help your business bring in more leads, and some tips to build your own.
A social media calendar can boost your business in a variety of ways, including:
Bringing in More Leads
This is the big one. If you aren’t pulling in leads, your business probably isn’t going anywhere. A social media calendar can help. In our digital age, it’s important to meet consumers where they are – mostly, this means the internet and social media. You can choose which social media platforms you’ll use based on the internet habits of your ideal customer base, then create content that speaks to them. If your potential customers aren’t seeing your content, or, if your social media strategy is just to throw content out there and see what sticks, you aren’t likely to get many leads for your efforts. Consistently creating quality, relevant content keeps your current customers engaged and gets new leads interested.
Getting You Organized
As mentioned above, a haphazard social media strategy is not your best bet. Your content doesn’t just need to promote your business; it needs to be timely, relevant, and informative. A social media calendar is a great way to get you planning ahead and tailoring your social media strategy to upcoming events and opportunities. This way, there’s always a clear reason why you posted what you did, which looks much more professional than a tone-deaf or out-of-context attention grab.
Keeping You Consistent
A social media calendar can help keep your content consistent, not only in terms of scheduling but in terms of your branding and voice as well. Planning your content ahead of time helps make sure that everything you post is on point and uniquely yours. This helps you stand out from the online crowd and positions you as an authority in your industry.
Social media is not a set it and forget it marketing method – it requires planning, follow-up, and adjustments to be effective. After you create and post your content, it’s important to see how well it performed. Did you manage to implement the entire social media planned? Did you hit all of your goals? What worked, and what didn’t? These considerations are important to make sure your social media is serving its purpose.
Keeping You Sane
Having an organized plan for creating your content can go a long way towards lowering your stress levels. You have plenty of things to worry about, but using a social media calendar can make sure that your content isn’t one of them. You’ll have everything laid out in advance and have a good grasp of what, when, and where you want to post. This means you won’t have to do as much content research later on and can keep you grounded if things aren’t going your way. You’ll already have a plan – maybe you’ll need to make minor adjustments, but it beats trying to build something from scratch when you’re up against the clock.
Starting a social media calendar doesn’t have to be daunting. A simple spreadsheet is enough to get started. Columns can include the date, social media platform, copy for the posts, and any hashtags. Once you start filling it in and using, you can always remove, add, or adjust the information and categories. There’s nothing static about a good social media calendar – it’s always subject to change based on what your business needs.
Getting your social media under control can seem like a lot of work in the beginning, but it’ll definitely pay off in the long run. It’ll save you time, energy, and effort long-term, and bring you more leads. A social media calendar is completely worth the effort to help your business grow.