SEO, or search engine optimization, is a big buzz-term right now, and for good reason. Implementing SEO for business improves a website’s overall searchability and visibility, which is a big deal with so much competition online.
What Is SEO?
Search engine optimization is the process of making the content of a website valuable and informative to search engines such as Google, Yahoo, and Bing. When you optimize website content for SEO, your site will rank better in search engine results.
This works based on the actions performed by search engines, including crawling and indexing.
- Crawling refers to the process of retrieving all web pages linked to a particular website.
- Indexing is the process of building one giant index of all the crawled web pages so that the search engine can access them later. Indexing also involves identifying the words and expressions that best describe each web page and assigning specific keywords to that page.
So you might be thinking, that’s all well and good, but what exactly does SEO really have to offer for my business? Why is SEO worth my investment?
SEO for Business Boosts Traffic
First of all, SEO can boost your website traffic from organic search. That means, rather than paying for ads, your website will come up when someone uses a free search engine. Boosting website traffic is incredibly important because traffic results in client leads, and client leads result in higher business revenue.
While there are lesser-known search engines out there, Google is far and away from the most popular, and most relevant to your business’s SEO rankings. This is because Google owns a much larger portion of the search market than its many competitors.
Google is actually the most visited website in the entire world, as well as in the United States. So, using SEO to establish your business as a trusted Google resource is a big win.
SEO Helps Increase Credibility
In addition to search traffic, quality SEO can help your business build trust and credibility within your target audience. The goal of SEO should be to build a solid foundation for a visually appealing, user-friendly website that is easily discoverable in searches. In order for your potential customers to trust your business, they first need to find it, which means Google and other search engines need to view it as a trustworthy, legitimate site, too.
SEO Helps Smaller Businesses Compete
SEO is especially important for small businesses. If you run a small business, though, you might be hesitant to invest in SEO. You don’t have money to waste on something that won’t work for you. But, SEO will. More and more people are searching for products and services on their mobile devices while out and about. Investing in local SEO can help make sure they find your business when they do.
For example, let’s say you run a small local restaurant and you’re worried about competing with big chain brands. Local SEO can help you do that. When a hungry potential customer is looking for somewhere to eat, all they have to do is search “restaurants near me” on their phone. If you’ve invested in local SEO, this will make sure your restaurant shows up in their search right alongside bigger brands.
The same goes for coaches and consultants. If your services are accurately targeted, your ideal clients will be able to find you.
SEO Delivers Better Quality Visitors
So, as mentioned above, SEO can bring more traffic to your site. But, what good are more visitors if they aren’t the kind you’re looking for? If you think of it in terms of real estate, you’re looking for qualified buyers, the ones who are pre-approved for a loan, and seriously interested in buying your home, not the nosy looky-loos next door. Using SEO rather than pay per click marketing can bring your ideal customers (your equivalent of qualified buyers) to your site.
This is because consumers aren’t overly trusting of in-your-face ads. As of this year, roughly 70% of consumers will scroll past search results marked as advertisements in favor of organic search results because they trust the organic results more. They can see that the search result directing them to your site is highly-ranked for a reason – because you offer value, not because you paid for an ad. As long as you provide value once the visitor clicks through to your website, the likelihood of a sale will be higher than if they found your site through an ad.
SEO is a Long-Term Investment
Finally, SEO is a long-term investment. While a paid advertisement will only send clients your way while you are paying for it, SEO will drive traffic to your site for as long as your site remains active. For example, I wrote a blog post, $100 Grocery Budget, nearly three years ago. The post itself went live and only had 25 views in the first week. Fast forward to today, and that post gets over 1,000 views per week and brings in several hundred dollars of passive revenue each year – all because of SEO.
SEO for Business: It’s Time to Start
SEO is constantly evolving, and it’s well worth your investing your time and money in it as it does. Proper SEO will boost traffic to your website, help your business gain credibility, and deliver better quality visitors, and therefore, more sales. SEO is the cost-effective, internet-savvy method of boosting your business that you need to look into today.
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